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Demystifying Block chain

Humanity has been on the road to evolution since its inception, we have seen human beings evolve from the simple creatures we were, from using primitive tools to becoming interstellar explorers, employing complex machinery and ingenuity to achieve the impossible. While the biological signs of evolution are not so evident now technology has taken the front seat on our evolutionary road trip. Since its inception, humanity has been on a journey of evolution — from using primitive tools to beco... Read on

Philip Kotler talks to Techronicle about ‘Values-based Business’

Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published Marketing Management, 14th edition, and 45 other books. His research covers strategic marketing and innovation. He has consulted a number of major companies such as GE, IBM, Apple and his advice obviously didn’t hurt them.  He also consults for nonprofit and government organizations.  ... Read on

Visuals Speak Louder than Words (based on the book ‘Visual Hammer’)

By Al Ries (Based on the book ‘Visual Hammer’ by Laura Ries) Back in the 1970s, Jack Trout and I pioneered a new approach to branding called "Positioning." Our book on the subject was published in 1981 and a 20th anniversary edition in 2001. So far, Positioning has sold more than 1.4 million copies, including 400,000 in China alone. What is Positioning? To position a brand, you need to own a word in the mind. BMW owns "driving." Mercedes owns "prestige." Porsche owns "sports car." ... Read on

Mobile Financial Services – Widening the pie through interoperability

By Arshad Majeed It is usually a challenge for competitors to decide to work together! Whether competitors collaborate or not, it usually comes down to whether the players involved choose to maximize the total size of the pie or just their slice of the pie: expanding the market, versus expanding one’s own market share. In networked industries, in general, the better the collaborative effort, the larger the pie and hence each one’s share. Realizing the value of interconnectivity for... Read on

Alternate Delivery Channel—A world of possibilities

By Eyad Al Qudsi Technology has been evolving constantly; ever since World War II, it has never been in halt status. The increased competition and rapid acceleration in manufacturing, acquiring, and releasing technology has put all nations under a continuous technical revolution—to the extent that their advancement is no longer measured by their military strength and readiness, but rather by their technological competence. Technology has given rise to a new, peaceful armed service called ... Read on

SOCIETY AND BUSINESS—An integration creating new opportunities

By M. Ekhlaque Ahmed Corporate Social Responsibility (CSR) exists in business managers’ consideration in one way or the other. It may be a ‘forced act’ as a result of governmental or non-governmental organizations’ moves on corporations to meet their social obligation from where they make their money or take counter measures for protecting the environment or society from the detrimental effects of technical or chemical emission of the factory infrastructure or to ensure workers’ leg... Read on
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