// // //

The race for digitization is heating up in Pakistan. With Covid-19 disrupting the social, economic and political landscape for both the public and the private sector, companies in Pakistan are also struggling to evolve and go digital.

Avanza Solutions, one of the region’s most trusted fintech industry players has partnered with Redrackx . Through this partnership both organizations are in a position to provide global customers with cloud-ready software solutions across customer relationship, channel banking, digital banking platform and business automation domains. 

Redrackx is the latest venture of REDtone, one of Pakistan’s most reliable telecom service providers, who have stepped into the digital transformation space. This unique multi-country cloud offering is critical to cloud adoption in Pakistan which will change the entire digital landscape of the country. Utilizing its existing global presence, they plan to expand their partnerships towards international markets.

Speaking at the occasion of the signing, Mr. Nadeem Yunus, Group President & Chairman, REDtone said, “At REDtone it is our mission to enable Pakistan to grow digitally and go global. To become a nation that is at par with international competition, we need to enable it with the right infrastructure. Redrackx is built with growth in mind and aims to take the Pakistan digital landscape to a completely new level.”

Adding to his statement, Ms. Mahnoor Nadeem, Group Vice President, REDtone said, “Our scalable deployment strategy helps us partner with the right players and offer cloud on their terms. As a truly global cloud player with 11 plus data center locations, we can help our customers move their applications & data to multiple international locations such as Los Angeles, Singapore, Jakarta, Dubai, etc., and with our infrastructure in Karachi, we are truly-local.”

Also speaking, Mr. Mahmood Kapurwala, Chief Executive Officer, Avanza Group said, “We share a successful history of partnerships and cooperation with the REDtone group, and are proud to have partnered for their latest venture, Redrackx. Our customers across the globe are now, more than ever, looking for cloud-ready solutions. With Redrackx, we have found an international cloud partner that can offer us public, private (on-premises) and software-only cloud solutions which can address customer queries on-the-fly.”

Both Avanza Solutions and Redrackx will now be in a position to cater to virtualization and SaaS-based demands of the Pakistan and international market. This is the first time a multi-country cloud service provider has stepped into the Pakistan market and it looks like a very good step towards establishing Pakistan as a key digital player internationally.

About REDtone Digital Services

RDS is a one-stop telecommunication, infrastructure, and digital solutions provider. Founded in 2017, we are in no way a new firm. Part of Quantum group, with a multi-decade portfolio of innovation across multiple companies and geographies, we are built-for-business.

As a licensed local loop telecom service provider, we offer cutting-edge corporate and enterprise solutions, cloud powered hosting and services, triple play, on-demand entertainment, customer onboarding, educational, and fintech solutions across a variety of customer journeys/touchpoints. With presence across Pakistan’s major cities, we are primed to disrupt the conventional and bring you the future.

About Avanza Group

Avanza Group of Companies – a 20 year old technology powerhouse that contributes to a range of industries, with its state-of-the-art products, that include advanced channel banking applications, customer experience management solutions, Blockchain, AI, and Smart City applications.

Avanza Group of Companies is one of the most established software houses in the region and beyond. With an experience of more than two decades, Avanza serves 350+ customers in more than 45 countries, with over 500+ deployments processing with 35 million transactions on 9000 terminals each day.

© 2018 Avanza Solutions.