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Focus — The Key to Business Success

Successful businesses leverage their competitive advantage and remain focused on what they do best. They have a clear vision signifying where the business wants to go, what it wants to achieve, and how it will accomplish it.

Capitalizing on core competencies, a business is able to achieve high levels of performance in the marketplace. This can be done either by differentiating their offerings or focusing on a niche segment.

When a business is focused, it develops a competitive advantage by concentrating its resources in markets where it can effectively and efficiently cater to market demands in a way which is superior to the competition. This single-minded approach, in turn, translates into a powerful presence in the consumers’ minds and ultimately an effective brand and a strong bottom line.

However, success through a focus strategy is not as simple as just choosing what strategic leaps to make, but it requires the leaders to follow a systematic approach from strategy and vision to execution and monitoring.

We are delighted to include an enlightening article on focus strategies by globally recognized marketing guru, Al Ries. Also, performance management expert, Paul Niven, is back for his second article of the series for Techronicle with an overview of communicating and executing strategies using strategic maps.

 

 

 


      Maryam Hussain
      Editor 

 

 

 

 

 

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