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Proximate

Proximate

Banking customers now expect the experience to bridge the online, mobile and, in-branch touch points. With 3 out of 4 customers using smartphones, Banks must adapt to this omnichannel experience at each potential touchpoint. In addition, mobile technology has changed the way they interact and do banking, and they are more likely to visit branches for sophisticated services . This challenge presents a unique opportunity for banks to differentiate their brands, deeply engage customers and gain a competitive advantage.

 

THE SOLUTION:

In-Branch Proximate Banking Mobile Location Aware App with Beacon Technology Avanza Solution’s Proximate Platform for proximity banking, gives banks the ability to inform, greet, engage and delight their customer from the moment they arrive at a branch until checkout—and beyond.

Proximate Banking is a unified indoor locationing engine with Bluetooth® SMART technologies to help banks better meet today’s demands for increased customer engagement. The comprehensive suite of Proximate Banking components includes beacons, mobile application available across multiple devices and platforms (iOS and Android), and cloud-based server software.

Once inside the store, customers can receive welcome message and pop-up information, specific product or promotional offers, information while in physical proximity of the banks premises, ATM/CDMs and/or partners. Meet and Greet options for specific segment of customers once they entered in the branch. Eligible customer can be notified automatically with special promotional offers, reminders and alerts.

Get detailed analytics to track the ROI of your promotions, number of customers that enter or pass through your locations, and much more. It’s a highly scalable, customizable, and affordable way to engage today’s consumers.

With Proximate-Banking, Banks can increase customer loyalty, sales and revenues while decreasing marketing, employee, and other expenses, without the high costs and complexities using innovative way of interacting with your customer.

 

 ENGAGE YOUR CUSTOMERS

The Proximate-Banking allows banks to engage today’s consumers in ways not possible just a few months ago.

 

GREET CUSTOMERS AS THEY ARRIVE

Your mobile app can have a customizable splash screen that’s displayed upon launch and can rotate between various ‘featured’ pieces of content. Even if customers don’t have your mobile app open or running in the background, they can automatically receive opt-in alerts, greetings, and notifications on their smart phones as they arrive at your branch.

 

CHANGE INFORMATION AT ANY TIME TO INCREASE ENGAGEMENT

You will be enabled to change and add new and engaging custom content.

 

DELIVER LOCATION-BASED POP-UP INFORMATION AND VIDEOS

Customers can automatically receive text, images and videos related to a specific product when they are in the physical proximity of your or your partner’s location. This capability enables you to promote key products with timely, robust, updated information delivered to customers where they are most likely to take action. The shopper only needs to click a link to view information, thus receiving rich information on the spot that a sales associate couldn’t have provided.

 

GIVE LOYAL CUSTOMERS THE ROYAL TREATMENT

By tying your CSR to your location-aware app, you can provide meet and greet option for special segment customers.

 

WHAT YOU CAN DO WITH Proximate Banking

With the Proximate Banking solution, you have the ability to develop meet and greet apps, measure and analyze foot traffic, deliver hyper-local services, and track assets. This empowers you to communicate the right offer at the right location at the right time, creating a positive impact on your customers—and your business.

 

ATTRACT

Use mobile instead of other offline communication methods. Mobile gives you a direct one-to-one relationship with your customers.

 

PROMOTE

Get a Digital Sales Associate to drive sales for specific products and trigger content (text and videos, coupons) when a customer is within close proximity

 

DELIGHT

Integrate with your core systems to deliver personalized content when VIPs (specific segment customers) walk through your door. The solution translates into relevant, contextual offers and attentive service that can elevate customer experience.

 

ANALYZE

Through easy-to-use dashboards, understand which marketing messages your customers respond to; where they go in your branches; which areas get the most traffic; which products sell better than others, and more.

 

introContact us

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111-AVANZA (282-692)

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