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Unison (Enterprise CRM) goes live to boost operations at UAB

Based in the United Arab Emirates, UAB is fast emerging as one of the most progressive banks in the emirates. UAB offers its customers tailor-made financial services in both corporate and retail banking, and has mainly established itself as a leading service provider for a growing commercial and industrial base across the seven emirates.

UAB is now taking an enterprise-wide initiative to boost customer satisfaction, by implementing a system to capture, store, and analyze customer information at each touchpoint, leading to a more customer-centric approach when it comes to providing support.

UAB has gone live with Avanza’s Unison (Enterprise CRM), with the focus on facilitating the bank operations by providing maximum automation at all customer touch points (call center, branches and tellers). This solution would provide Bank’s Officers and other users with a view of each customer across multiple channels over time along with backend system integrations.

“At UAB we always strive to be the best, and keeping up with that spirit we have been aggressively sought out technologies that enable us to provide the best service efficiently while maximizing out bottom line. Avanza brings the same values to the table coupled with their product quality and industry experience; I am sure that we can achieve great things together.”

Ravi Bhatia – AVP (Alternate Channels) – UAB

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