Aurum
It is a well known fact that it costs five times more to get a new customer than to retain one. However, keeping customers loyal is no easy feat. You need a compelling offer, competitive prices and a high level of service. In addition to this, you also need to be able to identify, understand and recognize your customers' requirements. This understanding leads to increased revenue, repeat visits and improved communication that will encourage them to buy time and again.
Over the past decade, improving Customer Relationship Management has become a key issue for all businesses.
Our Experience
Avanza Solutions always perceives and takes initiatives in order to provide solutions to their customer’s agile needs. Aurum is one example, which has, recently, been added to Avanza's Unison CRM Suite of applications, making it state-of-the-art solution for improving loyalty, increasing both up-sell/cross-sells, retaining and acquiring more customers.
Our years of experience reflect in the sound and stable product framework, rich functionality, and user friendly application interface. Aurum has been deployed in a couple of leading banks in this region. With Avanza’s Aurum, institutions can reward customer across all channels and across all products.
Financial Transaction Processing
e-Banking
Unison
