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Cards & Payments Middle East opens in Dubai

Cards & Payments Middle East, the region’s number one conference and exhibition for commerce and payment solutions, opened its doors today (May 31) at the World Trade Centre in Dubai, UAE.

Regional and international experts will showcase the future of payments at the 17th edition of the event until June 1.

Inaugurated by Sami Al Qamzi, director general, Dubai Department of Economic Development, the conference hosts over 150 keynote speakers, topics include how to ensure physical, online and mobile transactions remain customer centric and secure in today’s digital world.

The event, which this year drew more than 10,000 visitors, witnessed many launches and announcements on the day of its opening, including a strategic partnership between Emirates Islamic, Abu Dhabi Government Ministry of Interior, SAAED Traffic System and Network Intelligent Payment Solutions (NIPS) on next generation digital services kiosks, as part of the UAE’s drive on smart initiatives.

World leader in digital security Gemalto is one of the event’s Platinum sponsors showcasing the latest technologies enabling banks to provide frictionless, secure and highly flexible banking service to customers across all touch points from in branch, to ATMs, online and mobile.

Eric Claudel, president Middle East & Africa at Gemalto said: “Driven by a generation who have grown up in a world of 24/7 connectivity, customers today expect instant one-click fulfilment across all areas of their lives including banking and payments.”

“They expect seamless transactions that require minimal thought and input, but also want to be treated as individuals with the freedom to shape banking and payment products and services to suit their lifestyles. Events like Cards & Payments Middle East provide a platform to bring together leaders in this space, to share best practice and give insight into the latest technologies set to take the region by storm,” he added.

Avanza Solutions, a gold sponsor of the event, also launched some exciting products changing the banking and retail industries including Novus-xcite, a next generation ATM interface empowering the region’s banks to provide enhanced customer engagement through their self-service channels.

Waqas Mirza, managing director, at Avanza Solutions, said: “Customers today are used to advanced interfaces such as smart phones and tablets, that perform an array of actions in real-time and current ATM softwares simply do not live up to this experience. Our Novus-xcite solution will revolutionize customer ATM experience, allowing them to update their Emirates ID at the touch of a button, while withdrawing cash, for example. They will also allow banks to enhance customer experience, without the need to invest heavily in retro-fitting existing equipment.”

Joseph Ridley, general manager, said: “This year marks our 17th annual Cards & Payments Middle East event, and it is fantastic to see how much it has grown over the years. Along the way Cards & Payments Middle East has been at the forefront of major changes across the industry, regionally and internationally.”

“Today this show is not simply focused on the banking and finance sector, but also technology, telecoms, retail and commerce, as the payment sector continues to develop. We would like to thank all of our speakers and sponsors who have made this event such a remarkable success,” he added. – TradeArabia News Service

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