It is a well-known fact that it costs five times more to get a new customer than to retain one. However, keeping customers loyal is no easy feat. You need a compelling offer, competitive prices, and a high level of service. In addition to this, you also need to identify, understand, and recognize your customers’ requirements. This understanding leads to increased sales, repeat visits, and improved communication that will encourage them to buy again and again.
Over the past ten years, improving Customer Relationship Management has become a key focus for all businesses.
Aurum, Avanza’s Loyalty Points Management Solution, provides a lifecycle management of all the processes involved in any reward program from its designing till it is used to disburse benefits to customers and the company itself.
Aurum enables your organization to define, maintain, and manage loyalty programs across products, services, channels, referrals, cross sales, etc.
Avanza Solutions always understands and takes initiatives in order to provide solutions to suit their customers’ requirements. Aurum is one example, which has recently been added to Unison (Avanza’s CRM Suite of applications), making it a state-of-the-art solution for improving loyalty, increasing both up-sell/cross-sell, retaining, and acquiring more customers.
Our years of experience reflect in the sound and stable product framework, rich functionality, and user-friendly application interface. Aurum has been deployed in leading banks in this region.